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Scarborough is now a Nielsen service and is part of the Nielsen Local Insight Suite. With the addition of Scarborough, this suite now includes local life measurements in 210 markets nationwide, connecting Americans’ media consumption with their lifestyles, buying behaviors and attitudes.

Localism is hot right now, but we’ve been doing it for years. We’re local market insight experts, bringing your consumers to life like no other company. With eyes and ears on the ground in your neighborhood, we measure, reflect and analyze the trends and behaviors of your consumers.

Nielsen Scarborough shines a powerful light on the American consumer to help you paint a clearer picture of your audience on a national scale. By measuring all facets of American life, we give our clients a richer understanding of how to target adults across the country.

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This infographic highlights the media habits of the Hispanic Millennial Voter to show which media...

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