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From Data to Ta-da!

Solutions to meet your unique needs from start
to an applause finish!

Nielsen Scarborough Custom Analytics delivers two levels of consultative solutions. From quick reports, PowerPoint presentations and customized infographic to full proprietary research studies, we will help broaden the knowledge of your target audience, so you can make more informed business decisions. Both our analytics teams are highly experienced and available to help you better understand how to resonate with your target audience.

Whether it be examining the unique media habits and purchasing behaviors of your desired consumers or their attitudes toward advertising, technology, health and more, we’ll partner with you to get the full 360 degree view and tell your brand story. Let us show you the possibilities.

Express Analytics

Need information quickly? We have you covered. Our Express Analytics team will work with you to create a snapshot of relevant data or full presentations with analytics that highlight your strengths, as well as help identify where you have the most potential for growth. Whether you need a quick data run, specific analysis or a complete presentation, let Nielsen Express Analytics become an extension of your team and get you the results you are looking for. For more information, visit EXPRESS ANALYTICS

Custom Analytics

We offer tailored solutions to fit your specific business needs and delve deeper into your market and target audiences. Whether you are looking for segmentation models to determine your niche market or need help reaching a target audience like teens, our highly experienced Custom Analytics team will show you the power of utilizing the Nielsen Scarborough respondent-base to extend the value of your custom insights. For more information, visit CUSTOM ANALYTICS.


These different measurement categories help you understand specific facets of your market