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Nielsen Custom Analytics

TaIlored For You

From custom re-interviews, online opt-in panels, to database integration services, we bring the American consumer to life like no other company – with a full suite of media and marketing custom research information solutions that help you make smarter decisions for your brand. At Nielsen, our custom analytics team leverages what we already know about our respondents to allow you to dramatically enhance your proprietary research results.

Nielsen Custom Analytics is one of our most powerful offerings because at Nielsen we have the ability to use our existing and extensive respondent data to select your customized survey sampling frame. This allows for a quick turn around and reduced custom research costs. We provide bi-modal solutions including telephone, online, and mail re-contacts all customized and designed to meet your specific needs.  And our data is geographically focused, allowing you to focus on your local markets or custom client footprint.

If you are looking to understand how your sponsorship activities are driving brand perception, gauge your brand health, focus your marketing or media efforts on a specific target such as Hispanics, African Americans or teens or a better appreciation for the effectiveness of your advertising campaigns, Nielsen Custom Analytics can provide a solution built especially for you.

To see data-in-action, visit our CASE STUDIES »


As a leader in local market insights – Nielsen  already measures your target market. And that means we can leverage that information and easily go back to them to gain additional insights that are specific to your project. Quickly and efficiently.

We offer customized proprietary solutions: This isn’t cookie-cutter. The Custom Analytics group delves into your specific needs and creates a plan of action to solve your unique challenges.

We’re efficient: Our services are immediately available – so additional research is seamlessly incorporated into your existing suite of local market research data. 

We listen: It’s not a tailored solution if it doesn’t answer your exact needs. And that comes from a healthy and productive working relationship that begins with plenty of listening – as we get to know your business – and a true partnership in arriving at the conclusion.

We’re experienced: Our Custom Analytics professionals have years of advanced survey and database experience, bringing best practices from many industries.

We get it: Our clients return to us time after time because we understand what they are trying to accomplish and offer solutions that get right to the point.