Bill Nielsen
Senior Director of Sales

Addicted to the NFL.

Bill was the first Scarborough Sports Marketing hire! He has been a part of Scarborough since 1999 and brings with him over 15 years of sports sales experience. He loves to help his clients truly understand the dynamics of the fans - the people who love these teams. It's just an added bonus that he happens to be a big-time fan himself. Bill does suffer from an acute case of NFL addiction and the DirecTV NFL Sunday Ticket subscription hasn't helped one bit. Growing up in Minnesota, Bill still is a diehard fan of all the Minnesota teams.

So what's Bill's favorite Scarborough measurement?

College education.
"I love knowing that only 25% of the U.S. adult population has a college degree; most people perceive it's much higher."