Darren Hayden
Senior Account Executive

Throwing Spears.

Darren brings over 15 years of sports marketing experience to Scarborough. He's created numerous events and promotions, which give him unique insight into his clients' needs and focus. Scarborough's data continues to amaze him - as there is always a great story to share with our clients. It goes without saying that he's a huge sports fan and his passion for the data is shared with his clients among the teams and leagues. Darren was also a standout javelin thrower in Track and Field and you should just see him launch a pen across the office these days.

So what's Darren's favorite Scarborough measurement?

Avidity.
"Everyone loves to hear their number of avid fans and which markets rank on top."