I am honored to have a team of professionals whose dedication extends beyond just serving up data. Each and every one of them seeks the results and the applicability and utility of our information that helps our customers go beyond the numbers.

My team on the front lines has the experience that you expect from a brand name like Scarborough.

Meet Bill Nielsen, Scarborough Sports Marketing's Sr. Director of Sales. Just as any strong coach, Bill's expertise in the sports industry could not be better fitting for his position. While most people read a variety of sports publications for their leisure, Bill reads Scarborough reports along with Sports Illustrated. He is always thriving to learn more and he uses this information to help keep our sales and training staff current and ready to react to changing market conditions. Growing up in Minnesota, Bill's loyalty comes through as he stands behind his Minnesota teams during the good, the bad, and the ugly.

Let me introduce DARREN HAYDEN, A Scarborough veteran, Darren has quickly grown from his rookie year into a star player. As a Sr. Account Executive, Darren is continually paving the way for new sports companies to find value in using Scarborough's service. From motor sports companies to sports marketing agencies, Darren knows his facts and figures. A graduate of Minnesota State University - Moorhead - Darren has a strong passion for Minnesota sports teams.

Cary McFarland is our powerhouse staff member serving both a role of sales and training. Cary has grown up through the ranks at Scarborough working with a wide range of our customers from the major league offices to minor league teams. She continues to help our customers both understand the value of our service as well as guide them through developing the best story for their team. Cary's obsession with sports grew from a childhood crush on Andre Agassi and now is an all out zeal for the competition.

With a background in many types of media, Tom Reutter is truly an asset to our training team. With several years of Scarborough expertise under his belt, Tom's enthusiasm for problem solving and aiding clients is medal worthy. Combining his experience in media and sports, Tom is the complete package for account management and customer service. While every Midwestern boy grows up with a stick and ball to play team sports, Tom found he excelled with competitive swimming.

Mike McAllister marches his way across the country as our Account Manager. Mike is always cool and composed and does not let any airline ground stoppage or Scarborough data question break his calmness. With a post college degree in Sports Management, Mike brings such a unique perspective to look at our fan information and problem solve. Mike's discipline and harmony for sports have been finely tuned from his days in the marching band at his undergraduate school Notre Dame.