Mike McAllister
Senior Account Manager

MLB Five-peat.

Mike's MBA and Masters in Sports Administration, and experience as a business analyst give him some interesting insights into the industry. And he takes great pride in helping make a significant impact on a client's bottom line. Mike is a huge history buff - especially in the area of sports - so feel free to test him when he least expects it. Mike also holds the unofficial Scarborough record for most consecutive MLB games attended. Five days in five different ballparks.

So what's Mike's favorite Scarborough measurement?

Fan Measures in Local markets.
"Combining the measures together can give a pretty insightful barometer on a team in its marketplace, and can show us how popular a team is with the power of Scarborough Research backing it up."