Tom Reutter
Account Manager

Projectile brats.

Tom came to Scarborough with a background in print and digital media/broadcast and enjoys working with sports teams because there are fewer boundaries. He likes to be able to use the research more creatively and see the physical results - whether it's in number of people attending a game or new sponsorship signage in the arena/stadium. Through his work, Tom attends all types of sporting events and has seen many unique spectacles. What rates the highest? Rodeo Clowns shooting bratwursts out of cannons at a Professional Bull Riders (PBR) event. Fortunately, he was prepared with a bun and some kraut.

So what's Tom's favorite Scarborough measurement?

Retail and Decision Maker Questions.
"I've always found them to be a strong addition on the sales side. To be able to discuss the number of "decision makers" you have in your audience makes quite an impact to a marketer."