The Challenge:

The Los Angeles Galaxy needed to better understand how to reach potential attendees through their media buys with ticket sales messaging.

The Scarborough Solution:

We conducted an extensive media analysis over various target groups and media vehicles. By identifying key target groups, such as a Non-Attending Fan (one who watches or listens to a Galaxy game, but does not attend), they were able to see the media that reaches their customers most efficiently. Our PRIME NExT software also allowed them to create Media Schedules through the Media Analysis tool.