The Challenge:

The Los Angeles Clippers wanted to better understand their attendees as a whole: demographically what do they look like, what are their interests, and where can they find them?

The Scarborough Solution:

We helped them create a robust one-sheet, often referred to as the "day in the life" of the attendee, which gave all departments within their organization crucial insight into their fan base. While this particular example was only used internally, it can also aid in efforts to work with sponsors and media buyers. Additionally, the "day in the life" can range from generic overviews to more specific (i.e. "the day in the 'travel life' of the attendee").