The Challenge:

The Phoenix Coyotes wanted to prospect potential QSR (Quick Serve Restaurant) corporate sponsors for their team. They approached Scarborough Research to arm them with solid data and sound rationales.

The Scarborough Solution:

With data spanning 2,000 categories and brands, we were able to clearly map out the top 10 QSR restaurants that Coyotes fans had visited in the last 30 days. We were also able to show how their fans compare to the average adult in Phoenix and illustrate a clear advantage in targeting the fans – Coyotes Fans were 93% more likely to eat at a quick serve restaurant 10 or more times a month.