The Challenge:

In order to demonstrate viability and strength of their brand to advertisers and sponsors in the Twin Cities, the Minnesota Wild needed to examine their fan base trends across multiple segments.

The Scarborough Solution:

One of the core strengths of our methodology is consistency with the timing of our research. Therefore, we were able to follow the growth of the Minnesota Wild's fan base in the Minneapolis/St. Paul market since 2006 with statistical accuracy, and they were able to clearly show the increasing strength of their brand. Also, we illustrated that this outpaced the average increased affinity for the NHL.