From touchdowns and goals to homeruns and the checkered flag, Scarborough has the game plan to help you deliver a winning strategy every time. We know the local market including all about your fans and who they are and how they shop in their local city. Our insights help you maximize any scenario by delving deep to demonstrate the true value of your fans, your team and your league to your sponsors. We can arm you with powerful insights about your fan: Game on!

Corporate Sponsorship: With Scarborough's insight on the detailed buying habits of fans, you can make a convincing case for new sponsors and demonstrate the power of your brand.

Fan Development: Get to know more about the fan...whether it be their interest in sports, games they attended or other entertainment preferences, Scarborough provides the insights to grow your fan base both in and outside a venue.

Merchandising: Rooted deep inside the profile of the fan is their pocket book and their ability to spend money on apparel and logo merchandise. Using Scarborough’s database, you can better understand how to maximize the ability to sell consumers more than just a seat at the event.

Promotion: On and off-season, find out everything there is to know about your fans, so you can partner with the right events to better connect with them.

Competitive Information: Discover more about what other activities are competing for your fans' entertainment dollars. Scarborough’s broad measures from most spectator sports to movie and on-line gaming, will enlighten your efforts to capture the fans attention and discretionary spending. Marketing enables you to show your team's advantage to help best align your brand with potential advertisers.

Ticket Sales: Highlight the differences between your fans and your attendees - and know what media vehicles are best to target prospects and fill more seats. Scarborough also provides information on the amount fans are willing to spend on tickets and their interest in season ticket packages. Scarborough assists in helping make sure your marketing dollars are spent efficiently.

Marketing: Go beyond the basics and explore niche activities and develop a strategic marketing program that keeps your fans better engaged with your sport.

Media Selling: We can measure your fans - where they listen or watch and their general buying habits - so you can sell your media rights and solicit advertisers with confidence and get top-dollar. Whether negotiating a media rights deal or directly selling play-by-play inventory, Scarborough gives you the power to tell your story and maximize the value of the fan base whether watching or listening.

Media Placement/Schedules: Use our extensive media measurements to reach your fans, with a specific message, in the most efficient and effective manner.