Measuring thousands of categories and brands across local markets and the U.S. overall, Scarborough Sports Marketing information helps you to tackle your toughest sales and marketing challenges. Thousands of teams, leagues, marketers and media professionals rely on Scarborough insights. As a strategic tool, Scarborough consumer insights lay the groundwork for your new business pitches, higher renewal rates, competitive analysis, co-branding and sponsorship programs and effective media schedules. Check-out our measured categories (the full list is to the right). From automotive to voting, Scarborough Sports Marketing provides in-depth insights taking you to a new level of understanding your fan.

Check-out our measured categories (the full list is to the right) or download the entire 2011 What's In the Scarborough Report.

Collection:
We survey more than 210,000 adults annually across the U.S. And we're interviewing and collecting data 48 weeks of the year - during the on and off season - to give you a continuous measurement of the fan year-round. It's a focused undertaking to ensure that each segment is represented and you get the full story on your team, the fans, or your league. Our two-phase data collection process includes a telephone interview followed by a self-administered questionnaire and TV Diary. We measure 2,000 categories and brands in 77 Top-Tier markets- locally and nationally. Our data is released twice a year to licensed subscribers. For more information on our data collection, please download our Methodology Fact Sheet.