TYPES OF TELEVISION PROGRAMS TYPICALLY WATCHED

• Comedies
• Court Shows
• Daytime Soap Operas
• Daytime Talk Shows
• Documentaries
• Dramas
• Game Shows
• Kids Shows
• Late Night Talk
• Local News
• — Morning
• — Evening
• — Late
• Movies
• Music Videos
• Mystery/Suspense/Crime
• National/Network News
• Novelas
• Reality
• — Adventure
• — Dating
• — Talent
• Religious
• Science Fiction
• Sports

TELEVISION

• Viewing
• — Weekly
• — Average Half-Hour
• — Cumulative Audience
• Broadcast Network /Station Viewed
• — Past 7 Days
• Amount Contributed to Public TV*
• TV Websites Visited
• — Yesterday
• — Past 7 Days
• — Past 30 Days

CABLE TV*

• Cable Network Viewed
• — Past 7 Days
• Digital Cable Connection
• Fee-Based Video-On-Demand Usage
• Number of Pay-Per-View Programs/Movies Watched Past 12 Months*
• Receive Any Premium Channels
• Satellite Dish
• — Subscription
• — Provider
• Subscribe to HDTV from Cable Co.
• Type of Cable Service
• Video-On-Demand Usage (extra fee)*
• — Past 30 days
• Ways Internet Used Past 30 Days
• — Cable TV Network Website

SPORTS PROGRAMMING WATCHED ON BROADCAST TV OR CABLE OR LISTENED TO ON THE RADIO

TV ENHANCEMENTS OWN/PLAN TO BUY*

• DVD Player
• DVR
• HDTV
• Video Game System

RADIO

• Listening
• — CUME by Daypart, M-F
• — CUME: M-Su, 6AM-12M
• — CUME: M-F, 6AM-12M
• Amount Contributed to Public Radio*
• Radio Websites Visited
• — Past 30 Days
• — Most Often
• Satellite Radio
• Own/Plan to Buy HD Radio*

YELLOW PAGES (HOME, WORK, ELSEWHERE)

• Frequency of Use

MAGAZINES

• Read Past 6 Months
• Number of Issues Usually Read

OUT-OF-HOME MEDIA

• Roads Traveled Past 7 Days
• Pedestrian Traffic
• Total Miles Traveled Past 7 Days/Past Month
• Types of Transportation Used Past 7 Days
• — Bicycle
• — Bus
• — Carpool
• — Drive
• — Taxi
• — Other (Subway, Train, etc.)
• Time Spent Commuting to Work One-Way

NEWSPAPERS

• Readership (Avg. Issue Audience/Cumulative Audience)
• Daily
• Sunday
• Section Readership (Daily)
• — Advertising Circulars/Inserts/Flyers
• — Business/Finance News
• — Classified Advertising
• — Comics
• — Editorial/Opinion
• — Entertainment/Lifestyle
• — Fashion
• — Food/Cooking
• — Home and Garden
• — International/National News
• — Local News
• — Main News/Front Page
• — Movie Listings and Reviews
• — Science and Technology
• — Sports
• — TV or Radio Listings
• Newspaper Web Sites Visited
• — Yesterday
• — Past 7 Days
• — Past 30 Days

* Household Measurements