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Press Room

Welcome to our Press Room – your source for the latest news, and consumer market trend reports from Nielsen Scarborough. In addition to our regular market trends and corporate news, Nielsen is pleased to provide data on American consumers to our friends in the media for editorial use. We are also proud to offer commentary from any of our many thought leaders and speak to a specific topic. Please contact us directly to request data or a thought leader interview.


Feb 14, 2013

New York, NY

This week, Americans will get in touch with their romantic sides to show their affections for one another; but how do U.S. adults show their love for their favorite companies and brands?

Nov 27, 2012

New York, NY

In recognition of the generous expression of goodwill from communities across the country since Hurricane Sandy, local market consumer insights company Scarborough has analyzed the top local markets, demographics and media consumption of the 27 p

Oct 25, 2012

New York, NY

October is Breast Cancer Awareness month and in observance, consumer market research firm Scarborough has analyzed women and healthcare, or, “Health-Conscious Women.” Defined by Scarborough as American adult women who agree that they go to the do

Oct 01, 2012

New York, NY

On October 3, Barack Obama and Mitt Romney will engage in the first of their political debates, competing for the less-definitive votes that lie outside of their parties’ bases.

Aug 23, 2012

New York, NY

The 2012 presidential race is in full swing with both parties’ candidates touring the country, preparing for the Republican and Democratic National Conventions and perpetually fundraising.

Nov 13, 2012

New York, NY

Local market consumer research firm Scarborough today formally announced its entrance into the Puerto Rico DMA™ with a premier new insights service.

Jul 24, 2012

New York, NY

Local market consumer research firm, Scarborough announced today that they have forged a relationship with leading consumer behavior and motivations insights provider, GfK MRI, to combine GfK MRI’s attitudinal data points with Scarborough’s local

Jun 11, 2012

New York, NY

Local market consumer research firm, Scarborough, and leading political data solutions provider, TargetSmart Communications, today announced that they have forged a data relationship to combine TargetSmart’s nationwide voter file with Scarborough

Apr 04, 2012

Miami, FL

Geoscape® and Scarborough Research™ today announced the integration and release of Scarborough’s PRIME Lingo® data resources within the Geoscape Intelligence System (GIS).

Jul 19, 2011

New York, NY

Scarborough announced it has extended its relationship with Publicis Groupe’s Starcom MediaVest Group Inc.