Ciudad Hispana de Scarborough, the "Hispanic City of Scarborough" is a suite of consumer research services that brings powerful marketing insights. Scarborough's unprecedented sample - nearly 34,000 Hispanics - enables a precise and deep analysis of consumer behavior. We go to great lengths to ensure the most robust sample possible, including using bilingual interviewers and questionnaires.

Now, you can develop strategies that lead to more targeted sports promotions, co-branding, and sponsorship opportunities, not to mention, more informed decisions about the buying and selling of advertising.

We offer two options to connect with this valuable market:

• Our Hispanic Multi-Market Study examines this significant consumer group across 34 of the most concentrated Hispanic DMAs^TM.
• Our Local Market Hispanic Custom Studies conducts Hispanic oversample surveys - for single market analysis - in eleven Top-Tier U.S. markets that have the highest density of Hispanic consumers.
• — Chicago
• — Dallas
• — Fresno
• — Houston
• — New York
• — Los Angeles
• — Miami
• — Phoenix
• — Sacramento
• — San Antonio
• — San Francisco

(Scarborough data on Hispanics in other traditionally Hispanic markets, such as Miami and Los Angeles, can be found in our local market syndicated studies.)

DMA is a trademark of The Nielsen Company