Scarborough's Mid-Tier Local Market Studies provide critical information on the shopping habits, media patterns, lifestyles and demographics of fans in mid-sized markets. These studies utilize Scarborough's Pinpoint data analysis software, which is easy to use and enables customized report outputs – arming you with insightful, attractive, and self-branded materials when you hit the streets. This type of data is a vital component of any strategy – from securing sponsorships to increasing ticket sales.

Mid-Tier Local Market Studies are available in the following locations:

Beaumont-Port Arthur, TX
Bluefield-Beckley-Oak Hill, WV
Bryan-College Station, TX
Burlington, VT- Plattsburgh, NY
Charleston, SC
Charlottesville, VA
Chico-Redding, CA
Columbia, SC
Corpus Christi, TX
Duluth, MN-Superior, WI
Grand Junction-Montrose, CO
Harrisonburg, VA
Huntsville-Decatur, AL
Jackson, MS
Johnstown-Altoona, PA
Joplin-Pittsburg, MO
Lincoln, NE
Medford-Klamath Falls, OR
Monterey-Salinas, CA
Myrtle Beach-Florence, SC
Parkersburg, WV
Peoria, IL
Reno, NV
Salisbury, MD
Santa Barbara-Santa Maria-San Luis Obispo, CA
Savannah-Hilton Head, GA
Springfield-Holyoke, MA
Terre Haute, IN
Tyler-Longview, TX
Waco, TX
Wausau-Stevens Point, WI
Wheeling, WV-Steubenville, OH
Williamsport, PA
Wilmington, NC
Yakima-Pasco-Richland-Kennewick, WA
Youngstown, OH