Want to examine distinct consumer media patterns, shopping behaviors, lifestyles, and demographics across the U.S.? You can compare one market to another, create custom geographies, and find new opportunities geographically. This study pools the Top-Tier Local Market Studies into one database, enabling regional analysis of consumer behavior, plus a comparison of various local markets.

With Scarborough's Multi-Market Study you can create custom geographies or regions down to the county level and even create aggregate measures like all MLB attendees, NHL Big 10 Men's Basketball Viewers and more.

This Media Rating Council (MRC) accredited study gives you valuable insights that assist your sports marketing and sales efforts:

• Tailor marketing and advertising programs according to the nuances of local market consumer behavior.
• Attract advertising dollars to your sports market or region.
• Select marketing partners.
• Sell the power of your local sports market, state or region.
• Build marketing campaigns from the ground-up by understanding the unique dynamics of individual markets, tailoring them to the fans.