Our comprehensive national consumer study provides detailed information across 2,000 categories and brands. You can use USA+ (also MRC accredited) to learn more about national consumer demographics, shopping patterns, lifestyle patterns, and media usage. And then you can drill down to regional and local levels, comparing and contrasting the local nuances of your fans to national statistics.

Sports marketers can use Scarborough USA+ information for local market planning, league, or team brand development, increasing market penetration and reaching out to more fans. Marketers can use the data to analyze the value of one market against another, eliminate misconceptions about a region, and generate more revenue in national, regional, and local sales.